some random thoughts
Return on Investment: Is ROI the Right Measure of Agency Success?
Marketing and advertising agencies have been a part of the marketplace for more than two centuries, helping product manufacturers and service providers connect with those in need of what they have to offer. Agencies like ours exist symbiotically with business – when...
How Often Should You Redesign Your Website?
If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization wants to do, but often is a matter of necessity. Whether your site has...
Social Media Marketing: What to Expect in 2019
Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much...
Digital Dictionary: Making Sense of Search Marketing Terms
The web is an ever-evolving environment, and it requires an adaptable approach to help make sure that your brand is visible, found by searchers and visited by users. It’s why we do a lot of tracking on metrics like CTR or suggest running a PPC campaign to drive...
The Importance of Understanding Your Audience
In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all” approach with marketing, which is why understanding who the key decision...
Want Your Site to Grow? E-A-T More
Search engine optimization is a fickle pursuit, and pretty much anyone who works in SEO can tell you horror stories of watching a site perform exceptionally well and then suddenly drop like a rock. Here in Buffalo, we’re familiar with the phenomenon – we call it...
JFG Named Agency of Record for Alta Construction Equipment
J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company.
WordPress with Gutenberg – Moveable Hype
The next major update for WordPress will bring major changes for those familiar with making edits and updates using WP’s WYSIWYG editor, known as TinyMCE. Find out more from a developer’s perspective in our blog.
WordPress with Gutenberg – It’s No Printing Press
Massive WordPress Update Fails to Impress More than six centuries ago when Johannes Gutenberg invented the printing press, he brought mass media to life, forging the way to the large-scale printing and dissemination of information and knowledge across the world....
Casting a Wider Net: JFG Launches 3 New Websites
The month of May has been good here in Western New York. Our long, seemingly and unending winter has finally broken into warm spells and sunshine. The Sabres won the first pick in the draft lottery – finally. And here at J. Fitzgerald Group, we’ve launched three newly redesigned websites to give our clients a more modern and refreshed look.
J. Fitzgerald Group Adds Michael May, Kyle Martin to Digital Team
J. Fitzgerald Group (JFG) in Lockport has recently added two new hires to the company’s growing marketing team. Michael May has joined JFG as the company’s new website developer, while Kyle Martin is the company’s new social media specialist. May brings more than a...
Consolidated Marketing: One Team, Many Possibilities
Many businesses have grown their marketing with their needs, taking an a la carte approach to adding new capabilities and channels to their efforts only when they need to. In many instances, the firm that does excellent print advertising may not offer paid search ads online or lack social media management capabilities. In turn, this means the business owner reaches out and finds different firms, agencies or individuals to take on these specialized aspects of their marketing.
