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In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all”...

Search engine optimization is a fickle pursuit, and pretty much anyone who works in SEO can tell you horror stories of watching a site perform exceptionally well and then suddenly drop like a rock....

J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company.

J. Fitzgerald Group (JFG) in Lockport has recently added two new hires to the company’s growing marketing team. Michael May has joined JFG as the company’s new website developer, while Kyle Martin...

Many businesses have grown their marketing with their needs, taking an a la carte approach to adding new capabilities and channels to their efforts only when they need to. In many instances, the firm that does excellent print advertising may not offer paid search ads online or lack social media management capabilities. In turn, this means the business owner reaches out and finds different firms, agencies or individuals to take on these specialized aspects of their marketing.

2017 has been an interesting year in the world of marketing. The shifting of priorities for marketers was a consistent theme throughout nearly all aspects of the brand promotion and advertising realm, and businesses had to be vigilant to stay ahead of the curve. Let’s take a look at a few highlights that stood out as important trends for the year.

As we wind down 2017, now is the time to start looking forward. Many organizations and businesses spend December mopping up year-end projects, reviewing successes and failures, and planning ahead for what to do and how to do it in the new year.