Local businesses choose JFG for assistance with digital marketing, branding and more With the first quarter of 2019 in the books, J. Fitzgerald Group (JFG) is off to a great start to the year, with...
JFG News
What to Expect from Social Media Marketing
In the constantly evolving world of social media, it can be difficult for businesses to stay on top of trends and connect with an audience that can be just as fickle as the social platforms...
J. Fitzgerald Group to Work with ICSC at Buffalo State College
The International Center for Studies in Creativity (ICSC) at Buffalo State College has selected J. Fitzgerald Group as its partner for new projects focused on brand development for the center as well as the design of a new website and blogging site.
Transparency and Communication: The Foundation of Client-Agency Relations
In any relationship, there can be challenges, and it’s as true of our friendships and love lives as it is in marketing partnerships. Often the problems come down to perceived or actual failures to...
J. Fitzgerald Group to Work with ‘Big’ Client in Laramy ‘Sasquatch’ Miller
J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named the marketing agency for Laramy “Sasquatch” Miller, star of “Last of a Breed” on The Sportsman Channel.
How Getting Hacked Showcased Our Core Values
I’ve always been a fan of roller coasters. The anticipation as you near the top, the fear as you look around and realize how high you are, the cresting at the top of the hill as you watch those in...
How Often Should You Redesign Your Website?
If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization...
Social Media Marketing: What to Expect in 2019
Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across...
Digital Dictionary: Making Sense of Search Marketing Terms
The web is an ever-evolving environment, and it requires an adaptable approach to help make sure that your brand is visible, found by searchers and visited by users. It’s why we do a lot of tracking...
The Importance of Understanding Your Audience
In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all”...
Want Your Site to Grow? E-A-T More
Search engine optimization is a fickle pursuit, and pretty much anyone who works in SEO can tell you horror stories of watching a site perform exceptionally well and then suddenly drop like a rock....
JFG Named Agency of Record for Alta Construction Equipment
J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company.