Traditional Marketing
Traditional media is still quite effective, and JFG is well-versed in all forms.
What is Traditional Marketing?
Long before social media, digital ads and the internet, there was “traditional marketing.” Traditional marketing refers to offline methods of advertising, including print, outdoor, TV/radio and public relations.
Traditional marketing typically involves one-way communication from the advertiser to the audience, aiming to generate brand awareness, attract customers and drive sales through mass reach and repetition.
Goals of Traditional Marketing
- Increase Brand Awareness
- Build Credibility
- Lead Generation
- Audience Reach
- Retain Customers
- Showcase Products & Services
How Does Traditional Marketing Differ From Digital Marketing?
The main advantage of digital marketing over traditional marketing lies in the advanced targeting and tracking of campaigns. However, traditional marketing can be a more effective way of reaching audiences in different demographics or industries.
While many companies are shifting to primarily digital campaigns, traditional marketing should not be ignored. While many companies are shifting to primarily digital campaigns, a study found that the top five most trusted advertising formats are all traditional.
Our Traditional Marketing Services
JFG has been helping our clients with traditional marketing services for over 20 years. Find out what we can do for you.
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TV / Radio
Telling your story in a compelling and memorable way through broadcast can be wildly effective. And while people have more options for viewing shows or listening to music, they offer a great venue to get your message out. Let us help create memorable commercials that will stand out
JFG can help you create compelling print campaigns — and then place them where your audience will see them and take action.
Outdoor
Billboards, bus boards and bus shelters are all great ways to get your message in front of commuters on a regular basis.
JFG will help you come up with compelling messages and visuals to make sure they stand out – and are memorable.
Public Relations
There’s no such thing as bad PR. That’s the adage anyway. But the reality is, it’s much better to have good press than it is to have negative stories floating out there. Either way, you need someone to help you manage your public relations.
That’s where JFG comes in. We can develop entire PR campaigns, conduct press events and even help you with crisis PR services, should the need arise. So, control the story and protect your brand at the same time.
