So, you have a website. You think people are visiting, but you don’t know how many, or how often, or how they get there, or how long they stay. The truth is you can, thanks to the power of on-site analytics. Using tools like Google Analytics, you can get real-time data on how your site is performing and how many visits you receive – information that can help you improve the performance of your website and make it more valuable for your users and your business.
Google Analytics and other online utilities provide invaluable information on your website and how people engage with it. With robust reporting, you can learn how many visitors come to your site, how many return or are first-time visitors, how many pages they visit on average, how much time they spend on your site and much more. All of this information can serve as a regular check up on the health of your site, and digging into the data can help with your site’s search engine optimization (SEO) efforts, working to improve your site’s visibility and relevance for visitors.
Analytics tell us whether or not your site is healthy and working properly. You wouldn’t trust your personal health to someone who isn’t an expert, so turn to the team at JFG to manage your site health. We work like doctors for your website, looking for problems, recommending ways you can improve and working to keep your site – and your business – healthy and profitable online.
Reporting and Improving
When you work with JFG for your site’s SEO, you’ll receive monthly reports on your site and how it’s performing. These updates include the latest traffic information and month-over-month comparison data, details on activities completed during the month to improve your site, suggestions on future updates and opportunities. We also track your rankings for specific keywords and terms that are relevant to your business, working to move your business higher – and ideally to the top – of search results. Finally, we work to identify how users interact with your site and move into a sales funnel, looking for ways to ensure that when visitors arrive on your site they contact you or complete a sale. Working on these conversions shows the benefit of SEO on your bottom line with increased calls, more form completions and higher online sales.
Track and Convert with JFG
Web analytics are just one part of monitoring and improving your online presence. Think of analytics like the onboard monitoring system in your car. If there’s an issue, you may not know anything other than the dashboard light is on. At JFG, we’re your mechanics, and can diagnose your problems and make your site run even better than before. Give us a call or fill out a form online and see how we can help you and your site today.
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J. Fitzgerald Group
12 W. Main St.
Lockport, NY 14094