Our Blog

What’s going on at JFG? A lot.  Every day is different here, so check back often to see what we’ve been up to lately.

How Getting Hacked Showcased Our Core Values

I’ve always been a fan of roller coasters. The anticipation as you near the top, the fear as you look around and realize how high you are, the cresting at the top of the hill as you watch those in front of you disappear, and then the stomach-churning drop followed by...

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Big Money on Big Game Ads – But How Big Is the Impact?

The “big game” is just around the corner, one of the most expensive and creative advertising days of the year. For those of us who work in the world of marketing and advertising, watching the new commercials and unique approaches that are tried are often as fun to...

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How Often Should You Redesign Your Website?

If you’re reading this, you’re probably thinking about your current website and whether it truly meets your needs or not. A website redesign isn’t always something that a business or organization wants to do, but often is a matter of necessity. Whether your site has...

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Social Media Marketing: What to Expect in 2019

Posting, tweeting, sharing, instant and easy connections with friends, family and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much...

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Digital Dictionary: Making Sense of Search Marketing Terms

The web is an ever-evolving environment, and it requires an adaptable approach to help make sure that your brand is visible, found by searchers and visited by users. It’s why we do a lot of tracking on metrics like CTR or suggest running a PPC campaign to drive...

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The Importance of Understanding Your Audience

In marketing, one of the most fundamental mistakes is creating an ad and expecting it to work without properly identifying your target audience. There’s no such thing as a “one-size-fits-all” approach with marketing, which is why understanding who the key decision...

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Want Your Site to Grow? E-A-T More

Search engine optimization is a fickle pursuit, and pretty much anyone who works in SEO can tell you horror stories of watching a site perform exceptionally well and then suddenly drop like a rock. Here in Buffalo, we’re familiar with the phenomenon – we call it...

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JFG Named Agency of Record for Alta Construction Equipment

J. Fitzgerald Group, a full-service integrated digital and traditional marketing communications firm based in Lockport, N.Y. serving local, regional and international clients, has been named as the agency of record for Alta Construction Equipment, a division of Alta Equipment Company.

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WordPress with Gutenberg – Moveable Hype

The next major update for WordPress will bring major changes for those familiar with making edits and updates using WP’s WYSIWYG editor, known as TinyMCE. Find out more from a developer’s perspective in our blog.

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WordPress with Gutenberg – It’s No Printing Press

Massive WordPress Update Fails to Impress More than six centuries ago when Johannes Gutenberg invented the printing press, he brought mass media to life, forging the way to the large-scale printing and dissemination of information and knowledge across the world....

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Casting a Wider Net: JFG Launches 3 New Websites

The month of May has been good here in Western New York. Our long, seemingly and unending winter has finally broken into warm spells and sunshine. The Sabres won the first pick in the draft lottery – finally. And here at J. Fitzgerald Group, we’ve launched three newly redesigned websites to give our clients a more modern and refreshed look.

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