Marketing Solutions to Match Your Business Goals
The team that delivers every time, JFG is your one-stop shop for all your marketing and communications needs. We provide a comprehensive range of customizable solutions, consistent quality and personal attention to meet your goals, amplify your brand and help you grow your business.
Solving Problems, Delivering Results
Tell us your biggest pain points or your biggest growth goals, and we can help you find solutions that actually work. No guessing games. No nonsense. Just the results you wish you had all along.
Improving Strategy
Building Awareness
Driving Conversions
Generating Loyalty & Advocacy
Improving Strategy
Do you spend money on marketing and advertising but feel like you lack a cohesive strategy? Do you have trouble measuring results from your marketing efforts and adjusting strategies accordingly? Do you need a better understanding of your customer base?
JFG has you covered with strategic planning, market research and customized analytics to ensure your messaging, creative and tactics truly align with your business.
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Strategic Marketing & Communications Plans
JFG will help you make sure the bullseye is in sight before you pull the trigger. We can put together strategic marketing or communications plans for you that are based on formative research and analysis of your organization, competitors and key audiences. The plans include the outlining of goals and objectives, the development of messaging strategies, the selection and overview of recommended tactics, and an implementation outline.
Audience Research & Targeting
Even if you have the best products or services, if you do not have a target audience that you understand and can effectively reach and persuade, then you are shouting into a void. Analyzing your key audiences, developing personas and selecting targeting strategies accordingly will make sure the right message is reaching the right people. We can help.
Market Research Studies
Whether it is conducting surveys or focus groups within your current customer base or a defined sample of prospective clients, market research studies can provide you with valuable data and insights on your target audience. JFG will help you design and execute these studies, and then will break down the results obtained to help inform your overall strategies.
Analytics Insights
We can help you evaluate your marketing methods through regular analytics and custom, data-driven insights that will help you adjust and refine your strategies based on performance.
We offer:
- Live-Feed Analytics Dashboards
- Monthly Reporting Insights
- Yearly Overviews & Year-Over-Year Comparisons
Building Awareness
Do you feel like your business or organization lacks a strong identity or recognizable brand? Do prospective customers, clients or donors know who you are?
These proven strategies will help you establish a unique identity, grab your audience’s attention and expand awareness within the market you serve.
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Branding/Rebranding
JFG’s brand development process is grounded in research, and it ensures that every element of your brand is built on a sound strategy. Your existing challenges will be fleshed out through our “Brand Fitz” process to ensure consistency, as we help you develop a look, feel and voice that fully represent your organization. We will help make your brand memorable and will unify the images and messages your audience will see.
Our branding or rebranding services include:
- Audience Research & Targeting
- Development of Brand Messaging & Voice
- Development of Logo(s) & Tagline
- Comprehensive Style Guides
Reputation Management & Google Business Profile
JFG can also advise you on best practices for monitoring and responding to business reviews, or we can take the daily management off of your plate by assisting with review trackers and daily monitoring.
Print Collateral Design
Organic Social Media
Paid Social Media Campaigns
Video Production
YouTube Account Creation/Management
Traditional Advertising
Website Development
Search Engine Optimization (SEO)
Search Engine Marketing (Google Ads)
While SEO improves your website’s visibility on organic search results over time, search engine marketing, like Google’s Search or Performance Max Ads, offers a more immediate solution for bringing your business to the top of search results. By bidding on relevant keywords with high search demand, you can position yourself above competitors and in front of more prospective customers.
Public Relations
Public relations is another effective way to raise awareness, especially among your local community. At JFG, we can handle your media relations, submit upcoming events to community calendars, develop entire PR campaigns, help you plan/conduct press events or assist with crisis PR services, should the need arise. These strategies help you control the narrative and protect/build your reputation.
Trade Show Support
JFG can help you prepare for trade show exhibits by designing floor displays, easel signage, tablecloths, brochures, sell sheets or other materials to showcase your business in front of a select audience.
Driving Conversions
Has business declined lately? Is your top priority to generate more leads/sales? Ditch the canned approach. JFG can help you match the right message with the right media for your particular business or industry to grow your prospect funnel.
We can help you drive qualified leads and inspire more conversions through persuasive messaging, clear calls to action and convenient contact forms.
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Search Engine Optimization (SEO)
Landing Page Design
Google Ads
Paid Social Media Campaigns
In addition to being great tools for building awareness and engagement, social media ad campaigns, like Meta Ads or LinkedIn Ads, can help drive conversions by generating traffic to your landing page or website. We can help you capture the attention of more prospects through inspired image, carousel or video ads. Retargeting or lead generation campaigns can also help with converting an existing audience list in your sales funnel.
Traditional Advertising
Long before digital marketing channels existed, traditional advertisements placed across print, outdoor (billboards, bus wraps, etc.), TV or radio outlets were the golden standard for driving leads or sales. For many industries, traditional ads are still an effective way to reach prospective customers, build up affinity through repetition and drive conversions.
Email Marketing
Email marketing is one of the most highly effective channels for driving customer conversions. Whether you use targeted list purchasing or structure email campaigns around current email subscribers, including clear calls to action and links throughout your email triggers recipients to visit your landing page or website, increasing the chances of conversions.
Website Maintenance
Keeping your website technically sound and up to date with the latest information and clear call-to-action buttons will improve load times and ease of navigation. This improved user experience will increase conversion rates on your website and cause more return visits.
Generating Loyalty & Advocacy
Do you want to retain more customers? Do you need to improve internal communications and morale? Want to turn your clients and staff into brand advocates?
JFG can help you implement marketing and communications tactics that inspire feelings of involvement, engagement, trust and loyalty.
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Blogs & Ongoing Content Creation
Blogs not only serve a role in SEO for your website, but they also support inbound marketing strategies to align content creation with the needs and interests of your target audience. In addition to fitting with keyword searches, blogs should provide your current and prospective customers with valuable insights or useful information based on your areas of expertise. This will help keep them engaged, and will provide ongoing content that can be shared in e-newsletters and on social media.
Internal or External E-Newsletters
We can help you nurture relationships with your company’s internal or external constituents through monthly or quarterly e-newsletters that offer valuable information and engaging content. From content direction and strategic guidance to template design, list management and distribution scheduling, JFG can help you launch e-newsletters that keep your key audiences tuned in.
Organic Social Media
Designed to build online communities, social media outlets, such as Facebook, Instagram, LinkedIn and X, are an ideal place to build up engagement through interactive content that fosters deeper connections and brand loyalty. You will want to appeal to your follower’s interests and needs, offer a mix of entertaining and informative content, and include features of real customers/clients/employees. JFG can help you nail the perfect mix of content to represent your brand, grow your following, and inspire all the literal likes and shares.
Customer/Employee Features & Testimonials
People enjoy genuine stories of other people, and they tend to trust their peers over other sources of information. There is nothing more relatable than hearing the authentic experiences of others, whether they are shared in written testimonials or reviews, video highlights, social media comments or full-length features. At JFG, we can help you build forms and other systems to generate an ongoing funnel of social proof to include in your marketing initiatives.
Video Production
In today’s digital age, video is one of the most engagement content formats there is. This is especially true for short-form videos that can be shared on your website, social media and email communications. We can help you strategize, shoot and publish videos that captivate and delight your key audiences.
In-Office Digital Display Screens & Graphics
If you have the type of business with an open office space, waiting room, reception desk or other high-traffic areas, then installing digital display screens can be a great way to keep internal and external audiences informed and engaged. JFG can assist you with screen selection and set up, content strategies and creative design for rotating graphics.
Clients We’ve Served
